The electronic media can be an important medium for Value Education provided judiciously utilised. Thus was expressed by Shri Rajiv Mehrotra, the popular film producer and director and TV anchor while addressing the teachers, parents and students during the seminar on ‘The role of Electronic Media in Value Education on 13 th January 2011. Organised by Vadodara centre of Ramakrishna Mission in the Ashrama premises. Earlier, Pravrajika Brahmaprana, a learned nun of the Vedanta Society of Southern California, USA dealt at length on the end effect of electronic media on young minds based on her findings after many years of deep study on the subject.